Building a Mobile App to Increase Engagement

Summary

The Gnar built a mobile app that lifted customer engagement for Ollie, a subscription pet nutrition brand, from design through launch.

Problem

Ollie delivers freshly cooked, human-grade food that's personalized to each dog's nutritional needs. Ollie originally launched their subscription dog food service with their web application, but in order to increase engagement they decided to build a mobile so users manage their subscriptions and access additional services such as digestive, weight, and dental health screenings.

Solution

The Gnar Company embedded React Native engineers with the Ollie Pets backend development team to build and launch their mobile app (iOS and Android). The Gnar has continued to add new features and integrations to the mobile app after the initial launch before handing off development to newly hired internal mobile engineers.

Results

Almost all Ollie Pet subscribers are using are primarily using the mobile app to manage their accounts and accessing the health screening functionality. Ollie is continuing to roll out more services to drive further engagement.